BOULDER ROTARY CLUB

WEBSITE REDESIGN

Boulder Rotary Club is one of Boulder County’s most active civic organizations, driving lasting change through local service and international humanitarian projects. However, their website wasn’t reflective of this historic organization’s impact. Without a clear strategy guiding it, the club’s site had accumulated outdated content, inconsistent architecture, and little adherence to modern web standards. The redesign centered on three core objectives:

Clarity of Mission. Give every visitor an immediate answer to the question: What does Boulder Rotary do, and why does it matter? This meant defining clear areas of impact, writing with intentional SEO strategy, and building calls to action.

Sustainable Volunteer Management. This included creating a streamlined editing workflow, establishing style and brand guardrails, and producing training materials for the club’s volunteer team.

Integrated Communications. The redesign brought the website and email newsletter into alignment — establishing a shared design language and editorial rhythm, making it easier to surface timely news, events, and community impact stories.