BOULDER BODY WEAR

Boulder Body Wear’s transformation from beloved local dance wear shop to an online store with a national presence called for a brand that matched their expanding market. The visual identity pairs a bold, striking look with subtle feminine touches. The voice is positive, empowering and a little playful — celebrating the strength and joy of dance.

From email campaigns and brochures to their website and print ads, every touchpoint reflects a consistent brand that positions Boulder Body Wear as a trusted industry authority. This cohesive strategy delivers their blend of expertise and personal attention to dancers nationwide.