BOULDER BODY WEAR
Boulder Body Wear, a Boulder County-based dance and active wear store, has a clean, bold brand with a positive, empowering voice. The store has a local vibe but with their national renown for pointe shoe expertise and the recent addition of an online store, they’ve expanded their reach beyond the Boulder bubble. In 2021, we freshened up the brand with a new color palette and a hopeful message throughout their website, email marketing, print ads and more.
REBRAND
The Look: Bold, bright, fun colors contrasting with the more neutral colors in the photography. Bold, sans-serif typography to contrast with the photography of graceful bodies in motion.
The Vibe: Reclaiming your body and your strength post-Covid. Reminding people why they love what they do, why they dance or do yoga or workout. Seize the day. Images of dance, yoga and performance with messages that focus on taking action. A feeling of moving forward and progress
