ANYONE NOT READY

Founded by mountain rescue experts, Anyone Not Ready offers leadership, medical, rescue and tactical trainings. The company’s mission is to save lives in challenging situations, so their visual identity needs to inspire a sense of confidence and strength.

The clean, modern logo is bold yet approachable and is versatile for their multi-disciplinary work. The shape is suggestive of a shield while the subtle mountain imagery is a nod to the founders’ Colorado roots and rescue background. It also brings to mind the leadership concept of reaching the summit. They often refer to themselves as ANR, so the initials help reinforce this identity.